Excellence in Flooring

2017, Year End Review

January 2, 2018






Understandably, in business, sales growth is the measure of a good year, so by that scale, we achieved a very good year. However, there is so much more to being a good business than just sales growth. There is an evolution that takes place everyday – new people bring in new ideas, old ways change into better ways and through listening to our partners (you, our valued customers), we keep our fingers on the pulse of the flooring industry so we can bring innovative new products and ideas into the marketplace. We have had an exciting year, and would like to share a few of our milestone 2017 moments with you:

ERPSUPPORT. This past year it became evident that in order for us to continue growing, we needed better ways to monitor our sales, our inventory, our distribution networks and how we respond to your needs. After many months of research, interviews and evaluations, we have finalized the purchase of a new Enterprise Resource Planning System (ERP). This was not an inexpensive decision, but it was a necessary one because it will ultimately give you the ability to order, purchase and track product based on accurate inventory levels, costing, and logistical information. We really do believe that by giving you more control of the buying process, and by us being able to manage our end of things better, we will be able to SUPPORT you in many more ways and help you GROW with us. We will keep you posted on the progress of the ERP System implementation which should start to benefit you from early in 2018.

Hand ShakingCHANGE. As many of you know we have had changes to our staff this past year. A few long time employees, some of which were also close friends, made decisions to change directions in their lives and careers – they have moved on. We supported their decisions, thanked them for the years of loyal service and offered our support and assistance should they ever need it in the future. They helped us and we will always be grateful for their part in the success of our business.
We cannot run our business without a strong team, so new salespeople, new management personnel and new logistics staff have been added, and with them all contributing; new ideas and expertise added. They all look forward to working with you in 2018 and helping your business GROW!


Loft-D&D TileINNOVATION. A decision was made this past year, based on the input of our sales staff and you, to introduce a new and innovative tile line of LVT flooring. We’ve always offered tiles, but the introduction of the “Tile & Done” flooring tile brand will enable us to be proactive in developing new patterns and colours in keeping pace with design trends. The new branding will also afford us an opportunity to uniquely market the tile segment of our business. We believe the new tiles will be winners in the flooring landscape and so popular with consumers that they will become a GROWING segment of your business.
Look out for an upcoming announcement as we CLEAR OUT discontinued planks and tiles marketed under previous brand names. We need to make room for our new tiles and our need could save you some money!

Charities UnitedSOCIAL RESPONSIBILITY. This year, and as we have done in the past, we have demonstrated the value of our partnership by directing funding and support to a variety of humanitarian and environmental causes across the globe. Our involvement includes providing annual sponsorships for students to attend secondary school in Kenya through the “Kenya Education Endowment Fund” (KEEF). We donate ongoing funding to “Spectrum Mothers Support Society” in aid of women who are caring for their young children (newborn-5 years old) through difficult and challenging times, and we provide monthly financial contributions to the Western Institute for the Deaf and Hard of Hearing ( WIDHH) to support their various programs.
In 2017 we made a stronger commitment to the environment. We purchased $10,000 worth of White Pine seedlings from Tree Canada. With your help, the trees we purchased have been committed to a tree planting initiative focused on reforestation in areas ravaged by wild fires. Trees are the best air cleaners on the planet, so taking care of our forests, and helping to recreate them when they suffer catastrophic events, is a noble and caring way to affect CHANGE on a global scale.
These, and many of the other charitable efforts we carry on over the course of a year, couldn’t be possible without you. Thank you so much for your loyalty and support!!!