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Reports to: Regional Sales Manager – Greater Toronto Area

Education and Experience:
• Post-secondary education in Sales or Marketing
• Minimum of five years sales experience in the flooring sector

Skills and Abilities:
• Excellent communication skills (written and verbal)
• Detailed planning skills, for efficient territory management
• Effective and detailed activity and management reporting abilities
• Ability to creatively demonstrate products
• Strong product knowledge through training
• Ability to adapt to different customer personalities
• Strong problem-solving skills
• Strong initiative
• Ambitious and hungry for success
• Skilled target and objectives achiever
• Accountable for all actions and responsibilities
• Proficient with MS Office software and CRM solutions

Primary Responsibilities, including, but not limited to:
• Maintain and satisfactorily service the requirements of existing customers
• Represent the company in a professional manner at all times
• Plan travel throughout the territory in a cost-effective and productive manner
• Sensibly manage and control costs and expenses with travel and subsistence
• Record details and requests from customers following all meetings or communications
• Effectively execute the communication of customer needs to the relevant staff within the company
• Follow-up with all requests from customers to a satisfactory conclusion
• Achieve sales revenues and gross margin targets for existing and new business customers
• Continuously identify opportunities for improved business development and profitability
• Maintain a strong list of new customer opportunities
• Fully understand the assigned territory and the opportunities for business development
• Be aware of competitor’s products and their position within the market
• Ensure each customer is fully prepared to sell our products with updated literature, samples, displays, training and product knowledge
• Detailed and timely management reporting through the tools and procedures provided
• Resolve customer issues or concerns in an effective and timely manner.
• Participate in trade shows, conferences and conventions where applicable

Key Performance Indicators:
• Achieve sales revenue and gross margin targets for the territory
• Achieve new business development targets
• Effectively and accurately report customer activity for the territory in a timely and concise manner
• Maintain a relative portfolio of new business opportunities for conversion into active customers
• Communicate with the company in a professional, detailed and precise manner at all times to ensure instructions are followed correctly to a satisfactory conclusion for all parties
• Visit customers on a regular basis appropriate to the territory for the purpose of providing product knowledge training, and servicing the requirements of the customer in general
• Maintain a proactive approach to improving our service offering and customer experience
• Uphold the company’s policies and procedures, and professional standing at all times


If you are interested in growing your career, why not grow with us?

Please forward your resume and cover letter to:

Derek Casperson

XL Flooring

  • Date Format: DD slash MM slash YYYY
  • Accepted file types: docx, pdf.